Charm School for Accountants/CFOs
Advanced relational skills that build rapport, increase your influence and win others to your point of view.
How to win the boardroom contest for ideas
16 lectures - 2.5 hours on-demand video
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Skills you’ll learn
Creating first impressions
Gaining a positive reaction on first meeting to favorably influence people’s interpretation of what you do next
Mastering Group Interaction
Winning support from colleagues and clients by connecting with their perspectives and attitudes.
Sounding like a leader
Improving clarity and expressiveness of your voice with expert vocal techniques to be more convincing.
On-camera technique and screen presence
Be communicative and impressive in video conferences, corporate videos and on-camera interviews
Compelling presentations and speeches
The techniques great speech makers use to inspire audiences and create perspective shift
Maximising self-confidence
Controlling your nerves at pressure moments to communicate you’re sure of your opinions
Leadership charisma
How natural leaders stand, move and look to convey authority command attention and engender respect
Multi-disciplinary thinking and creativity
Tools and techniques highly creative people use for producing better and bolder innovations
Winning the contest for ideas
Being a powerful advocate for your strategies and a boardroom champion for your best ideas
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Introduction to MODULE 1
“Charm School for Accountants is the solution for high-potential financial executives who want to be more engaging, interactive, credible, personable, believable, influential and persuasive.”
Is English your second language?
Presented in clear international English with selectable subtitles in English and Chinese.
Your financial role is changing. Are you?
If you’re a senior financial executive you’ve already made an important discovery: the bigger your job, the worse the consequences of failing to get your point across.
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Skill 1: FIRST IMPRESSIONS
Your senior role guarantees there’s more at stake if you don’t win others to your point of view or don’t convincingly advocate the strategies you know are right.
We say ‘the numbers speak for themselves’ but of course they don’t. You speak for the numbers.
So how well do you do it? Too often, Management Accountants lose the boardroom contest for ideas to colleagues who aren’t smarter, just more persuasive.
The intelligence problem
Financial Accountants’ quick mental processes and advanced numerical skills are essential for their job. But they can also alienate them from clients and colleagues from backgrounds in general management, sales or marketing.
Charm School for Accountants is the solution for high-potential Management Accountants, Financial Accountants and CFOs who want to be more engaging, interactive, credible, personable, articulate, believable and influential.
The course distils the qualities of naturally influential people into workable interpersonal skills that give finance-based executives the charisma they need to be credible, compelling, persuasive, to effectively advocate their strategies and win the boardroom contest for ideas.
Each of the twelve intensive skill sessions focuses on a key attribute of naturally influential, naturally charismatic people in a way that financial specialists can relate to and rapidly integrate into their financial role and negotiations with clients and colleagues.
Being Believable
MODULE 1 teaches you four vital interpersonal/relational skills. You’ll master creating first impressions, improving your voice, looking like a leader and interactive conversational techniques.
‘Analytical’ describes an important career skill, not your ideal personality. Don’t let your accounting background dictate all of who you are!
Being Persuasive
MODULE 2 reveals four higher level skills: multi-disciplinary thinking, self-confidence, profiling yourself and your organisation effectively and making convincing presentations that win the room to your point of view.
Colleagues and clients will appreciate the difference. This in turn will build your healthy elf-esteem, outward focus and ability to make friends and business connections more easily.
Being Influential
MODULE 3 shows how to develop an on-camera persona for videos or video conferences, boost your creative imagination, make impactful speeches to large audiences and remain influential at the highest levels.
“In my 20-something years as an accountant I’ve seen the profile of the successful financial professional change from ‘bean counter’ to skilled thinker and communicator. But this is the first time I’ve experienced the success elements fully explained and expertly taught.” Roger Poignand, Chartered Accountant
Once you master these career-changing skills you’ll wonder why you waited so long to acquire them.
Examine the Course Content below, view the three videos on this site and when you’re ready click the ENROL NOW button or scroll down to start acquiring new skills right away.
There is a no-questions 30-day money back guarantee so your financial risk is zero. Realistically, there’s more at risk in the opportunities you’ll miss by not having the senior level skills in this course.
Pricing and enrollment
Charm School for Accountants is delivered on the international Udemy platform for trouble-free streaming on any device or via your smart TV for group learning.
The one-time course fee is just USD 40 (or near equivalent in your currency) for lifetime access. This is less than USD 4 per skills session and is fully refundable - no questions asked - if you are not fully satisfied within the first 30 days.
Click the blue Enrol Now button to transfer to the Udemy learning platform to sign up and pay. If you wish to make a more thorough assessment before enrolling, please examine the Course Content below.
Course Content
Ask yourself …
Is this course worth your time investment and the USD 124.99 course fee? You’re an accountant … answer the question yourself by rating each skill below in terms of your proficiency and, separately, its relevance to your role, present and future. You can ‘crunch’ the totals to produce some revealing ratios:
MODULE 1
1 - Mastering First Impressions
What do you do to create a first impression? Absolutely nothing. You always create a first impression. But it may not be one that works to your advantage. In this first skills session you'll learn how to manage those vital first few moments.
2 - Visual Interaction
When people understand you, they say "I see" or "I get the picture." The mind works in pictures and communicating visually give you a language far more persuasive than words alone.
3 - Improving Your Voice
When people say "That sounds good to me" are they responding to the merits of an idea or the way it sounded? The answer is both. Here you will learn expert voice production techniques to develop a voice people want to listen to.
4 - Accelerated Dialogue
Think about the people you know who are interesting to talk to. Better still, be one of them. Here we unpack the keys to becoming more likable through a conversational style that's engaging and interactive.
MODULE 2
5 - Inspiring Confidence
Natural leaders have a certain charisma you notice even before a word is spoken. What exactly is leadership charisma and how to you acquire it? You'll know by the end of this session.
6 - Engaging Elevator Stories
Being recognised and respected by colleagues and clients starts from the first time you introduce yourself. Here you will learn how to create a rapid mental picture of your organisation's uniqueness and a clear and interesting profile of yourself.
7 - Multi-level Thinking
Once you say "I'm strictly a numbers person" you're admitting to a limited mental perspective. Your role today demands you adopt the thinking styles of highly inventive people to produce better innovations and breakthrough strategies.
8 - Compelling Presentations
A good idea badly presented becomes a bad idea. This skills session unpacks step by step the techniques and tools of highly effective communicators to make sure you become one.
MODULE 3
9 - Creating a Screen Persona
Great camera presence and video conferencing technique allow you to be as communicative and persuasive in the virtual world as you are face to face. This session teaches you to be effective and influential in the 'new normal'.
10 - Developing Inventiveness
Is there a difference in naturally creative people? Can we all be like them once we know? In the most mentally testing session so far Bruce Alexander draws on his experience as an internationally recognised creative thinker.
11 -Creating Memorable Speeches
Do great speeches really happen spontaneously? No they don't. The greatness is created and never left to chance. This session shows you how to build breakthrough effectiveness into keynote speeches into the vital design stage.
12 - Delivering Impactful Speeches
Few moments in business provide such an opportunity to inform, transform, equip, motivate and inspire than making an impactful speech. Here you will gain the performance techniques from an acclaimed international speaker.
Course author/presenter
Bruce Alexander MA Grad Dip CELTA Cert IV originally trained as a composer and wrote hundreds of advertising jingles for household name products including Coca Cola, BP and Estee Lauder. He founded the advertising agency BusinessImagination.com and created international advertising campaigns for clients including Ferrari, ABN Amro Bank and Johnson & Johnson. Bruce is also a prolific composer of gospel music (see MMMWorship.com). Professor Robert Hunt of Macquarie University in Sydney describes Bruce as “… possessing a rare grasp of the often-bewildering subject of human imagination”. He was guest speaker at the annual convention of MENSA The High IQ Society where president Yvelin Pillar described him as “… able to take a MENSA meeting to a higher, or perhaps deeper, mental level”. He addressed 7,000 financial advisors at the Tokyo Million Dollar Round Table translated live into five languages and has taught Masters candidates at Sydney University and Singapore’s Ngee Ann University.
Contact us.
Enrol only via the ENROL NOW button above. For other matters you are most welcome to email us via this form.
Suite 2, 18 - 20 Emma Street
Leichhardt NSW 2040
AUSTRALIA